TECHNOLOGICAL BREAKTHROUGHS IN IPTV: A LOOK AT THE UNITED STATES AND UNITED KINGDOM MARKETS

1.Introduction to IPTV IPTV, or Internet Protocol Television, is growing in significance within the media industry. Unlike traditional cable and satellite TV services that use pricey and primarily proprietary broadcasting technologies, IPTV is streamed over broadband networks by using the same Internet Protocol (IP) that powers millions of perso